The Short Version

10861 Trail Crest Avenue had already experienced approximately 369 cumulative days of prior market exposure before the owners contacted me.

It was a newer home with more than 3,000 square feet, five bedrooms, a loft, a flex room and several upgrades. The home itself was not the problem.

The property needed a fresh presentation, accurate positioning and a marketing plan that gave buyers a reason to look at it again.

I prepared the home with soft staging, created a coming-soon campaign, arranged new professional photography and video, opened the property to buyers and agents, and promoted it across multiple platforms.

The result: We accepted a strong offer after only nine days on the market.

This case study explains what changed and why the second listing produced a very different result.

Property Details

• Address: 10861 Trail Crest Avenue, Las Vegas, Nevada 89166
• Community: Montalado North
• Location: Northwest Las Vegas
• List price: $625,000
• Year built: 2023
• Interior size: Approximately 3,088 square feet
• Bedrooms: 5
• Bathrooms: 2 full bathrooms and 1 half bathroom
• Additional spaces: Expansive loft and separate flex room
• Lot size: Approximately 5,227 square feet
• Garage: Attached 2-car garage
• Community: Gated
• Location within the community: Cul-de-sac
• MLS number: 2813311

Public listing records confirm the home was offered at $625,000 and included approximately 3,088 square feet, five bedrooms, 2.5 bathrooms and a 5,227-square-foot lot. Zillow

The Challenge: A Good Home That Buyers Had Already Seen

When I first met the owners, they had already gone through a long and painful listing experience.

The property had accumulated approximately 369 days of previous market exposure. Buyers and local agents had already seen the address online. That created a bigger challenge than simply putting the home back into the MLS.

When a property sits on the market for a long time, buyers begin asking questions:

• Why hasn’t it sold?
• Is it overpriced?
• Is there something wrong with it?
• Will the seller accept a very low offer?
• If I wait longer, will the price drop again?

Those questions can follow a property even after the previous listing expires.

The public listing history confirms that the home had previously been listed for $649,900 under MLS number 2707975 and was later removed from the market. Realtor.com shows that prior listing running from August 2025 until January 2026. Redfin

The approximately 369-day figure represents the property’s cumulative prior market exposure reported through the seller and listing history, rather than only the most recent MLS entry shown on public websites.

My job was not simply to relist the home. My job was to reset how the market saw it.

My First Impression of the Property

When I walked through the home, I did not see a property that should be ignored.

I saw a barely-lived-in 2023 home with:

• More than 3,000 square feet
• Five bedrooms
• An oversized loft
• A separate room that could work as an office or gym
• A large kitchen with quartz countertops
• A waterfall-edge island
• Upgraded cabinetry
• An oversized walk-in pantry
• An upgraded primary bathroom
• Mountain views
• A gated Northwest Las Vegas location
• Quick access to the I-215 Beltway

The home had several features buyers were actively searching for. The problem was that those features were not creating enough urgency.

The house needed to be presented as a complete opportunity, not just another large home in ZIP code 89166.

Previous Listing Versus My Relaunch

The list-price adjustment from $649,900 to $625,000 was approximately $24,900, or about 3.8%.

That was meaningful, but price alone does not explain the result.

If lowering the price were the entire solution, every price reduction would automatically produce an offer. It does not.

The new price worked because it was supported by better presentation, stronger exposure and a clearer message.

Step One: We Treated the Relaunch as a New Listing

One of the biggest mistakes with an expired listing is bringing it back to the market without changing anything.

If buyers see the same pictures, similar remarks and the same presentation, they do not see a new opportunity. They see the same listing they already passed over.

I wanted this property to feel different from the first moment buyers saw it.

Before the listing went live, I developed a coming-soon campaign. This allowed us to begin building awareness and preparing marketing materials before the official launch.

The goal was simple: When the listing became active, it needed to look prepared—not rushed.

Step Two: We Improved the Presentation

The first showing does not happen when buyers walk through the front door.

It happens online.

Buyers make quick decisions when scrolling through Zillow, Realtor.com, Redfin, social media and emails from their agents. If the first picture does not get their attention, they may never read the description or schedule a showing.

I arranged professional photography that showed:

• The cul-de-sac position
• The size of the home
• The open main living area
• The waterfall-edge kitchen island
• The loft and flexible living areas
• The upgraded primary suite
• The private backyard
• The mountain surroundings

The refreshed listing included 58 photographs. Zillow reported hundreds of views and dozens of saves during the short active period. Zillow

Step Three: We Used Soft Staging and Virtual Concepts Carefully

An empty or lightly furnished room can be difficult for buyers to understand.

A buyer may look at an open room and wonder:

• Will my sectional fit?
• Is there enough space for a dining table?
• Could this room become an office?
• What can be done with the unfinished backyard?
• Is there enough room for a pool or covered patio?

We used soft staging and carefully labeled virtual-staging concepts to help buyers see the possibilities.

The goal was not to misrepresent the home. The goal was to help buyers understand the size and possible function of the space.

For example, the flex room could work as:

• A home office
• A fitness room
• A playroom
• A hobby room
• A private study space

The backyard concepts showed possible uses while making it clear that improvements such as landscaping, a patio or pool were not currently installed and would require professional evaluation and HOA approval.

Step Four: We Positioned the Home for the Right Buyers

Marketing a property is not only about reaching more people. It is about reaching people who have a reason to buy that particular home.

For 10861 Trail Crest Avenue, I focused the message on buyers who needed:

• Five bedrooms
• More than 3,000 square feet
• A home office
• A second living area
• Newer construction
• A gated community
• Quick freeway access
• Proximity to Centennial Hills and Summerlin
• Space for visiting family
• A customizable backyard
• A move-in-ready home without waiting for a builder

I also positioned the property for relocation buyers.

Someone relocating from California or another higher-cost area may compare the home differently than a buyer focused only on the lowest-priced property in the neighborhood. For that buyer, approximately 3,088 square feet, five bedrooms and flexible living space at $625,000 may represent strong value.

Step Five: We Priced for the Current Market

The previous asking price was $649,900.

I relaunched the property at $625,000, or approximately $202 per square foot.

At the time of the listing, nearby competing properties with similar or smaller floor plans were asking approximately $215 to $241 per square foot. The subject property’s lower price per square foot gave us a clear value message. Maryam Mohavvelaty Realty

I did not want the home to be the property buyers liked but continued watching.

I wanted it to be the property buyers felt they needed to act on.

Pricing correctly does not mean giving a home away. It means understanding:

• Recent comparable sales
• Current active competition
• Buyer choices in the same price range
• Condition and upgrades
• Lot position
• Price per square foot
• Current interest-rate concerns
• How the property compares with new construction

The right price helped buyers understand the value quickly.

Step Six: We Marketed Beyond the MLS

The MLS is important, but it is not a complete marketing plan.

For this property, the marketing included:

• A coming-soon campaign
• Professional photography
• Professional video
• Social media content
• A dedicated property page
• Search-friendly property information
• Direct promotion to agents
• Open-house marketing
• Property-feature graphics
• Buyer-focused descriptions
• Follow-up with interested agents
• Relocation-oriented messaging
• Virtual-staging examples

The property page gave buyers more information than could fit inside a short MLS description. It explained the home, the community, nearby destinations, possible uses for the flex spaces and the value compared with nearby competition.

Step Seven: We Created In-Person Opportunities

Online marketing gets attention, but buyers still need to experience the home.

We held two open houses and made it easy for agents to introduce the property to their clients.

An open house is not successful simply because people walk through the door. It should also create:

• Direct buyer feedback
• Conversations about value
• Follow-up opportunities
• Additional agent awareness
• A sense of activity around the listing
• Another reason to promote the property online

Within the first week, the sellers accepted a strong offer.

The Result

The home went from approximately 369 cumulative days of prior market exposure to an accepted offer after nine days under my listing strategy.

The public listing portals also documented the short relaunch period. Zillow and Realtor.com displayed nine days on market around the time the property became contingent. Zillow

The home did not suddenly become larger. The kitchen did not suddenly become upgraded. The cul-de-sac did not move to a different neighborhood.

The difference was the strategy:

1. Prepare the home.
2. Present it professionally.
3. Price it for the current market.
4. Explain its value clearly.
5. Reach the right buyers and agents.
6. Create urgency.
7. Follow up.

What the Seller Said

“We had been through the painful experience of an expired listing before we found Maryam Mohavvelaty at Realty ONE Group ONE LUXE. Almost a full year on the market with another realtor and nothing to show for it.

Maryam came to our home, took one look, and had a clear plan within minutes. She soft staged the property, created a coming soon campaign to generate buzz before launch, and coordinated stunning professional photos and video.

The energy around our relisting was completely different. Two open houses, and within a week we accepted a strong offer.

She is sharp, strategic, and she genuinely gets results. If your home is sitting or you want to sell it right the first time, call Maryam—I am recommending her to every friend and family member I have in the Las Vegas Valley.”

— Owner of 10861 Trail Crest Avenue

What This Means for Las Vegas Homeowners

An expired listing does not always mean there is something wrong with the home.

Sometimes the property needs:

• A better pricing strategy
• New photography
• Stronger online presentation
• A different description
• Better buyer targeting
• More communication with agents
• Clearer value positioning
• A complete relaunch

There is a buyer for every property, but the property must be positioned so that buyer can see its value.

Examples of Problems I Look for in an Expired Listing

The pictures do not show the home’s best features

If the first photograph is dark, poorly framed or focused on the wrong area, buyers may scroll past the listing.

For Trail Crest, the exterior, open floor plan, upgraded kitchen and flexible rooms needed to lead the visual story.

The listing description sounds like every other home

A description should explain who the home is for and why its features matter.

Instead of only saying “large loft,” explain that the loft can provide a second television room, homework area or gaming space without taking away one of the bedrooms.

The price does not match the current competition

Sellers are not competing with homes that sold two years ago. They are competing with the properties buyers can purchase today.

The property is reaching people but not the right people

A large number of online views is not enough. The marketing must connect the home with buyers who need its specific location, size and features.

The listing has become stale

When buyers have seen the same listing for months, small changes are usually not enough. The property may need a real relaunch with new presentation, messaging and outreach.

Frequently Asked Questions

Can an expired listing still sell?

Yes. An expired listing can sell successfully, but it normally needs more than a new MLS number. The agent should evaluate the price, photography, condition, showing experience, buyer feedback, marketing and competition.

Why did 10861 Trail Crest Avenue receive an offer so quickly after being relisted?

There was no single reason. The result came from a combination of strategic pricing, soft staging, professional photography, video, a coming-soon campaign, two open houses, direct agent exposure and buyer-focused marketing.

Was the price reduction the only reason it sold?

No. The price was adjusted from the previous $649,900 asking price to $625,000, but the property was also relaunched with new presentation and stronger marketing.

Price helps create attention. Presentation and exposure help turn that attention into showings and offers.

What does “369 days on the market” mean?

The approximately 369 days refer to the property’s cumulative prior market exposure reported through the seller and listing history.

Individual public websites may display only one MLS period. For example, Realtor.com shows the immediately previous MLS entry as being listed in August 2025 and removed in January 2026. realtor.com

What is soft staging?

Soft staging uses selected furniture, accessories, artwork or digitally created concepts to help buyers understand a room without fully furnishing the entire property.

Any digitally altered or virtually staged image should be clearly disclosed.

Does professional photography really make a difference?

Professional photography cannot fix an unrealistic price or a serious property problem. However, it can significantly improve the first impression and help buyers understand the home’s layout, condition and strongest features.

Since most buyers first see a listing online, photography is part of the showing process.

Should every expired listing reduce its price?

Not automatically.

The agent should review:

• Current comparable sales
• Active competition
• Previous showing activity
• Buyer and agent feedback
• The quality of the previous marketing
• Property condition
• Market changes
• Seller timing and goals

Sometimes the price is the main problem. Sometimes the presentation is weak. In many cases, several issues are working together.

Do open houses sell homes?

An open house may directly produce a buyer, but that is not its only purpose. It can also produce feedback, create additional exposure, generate agent conversations and give interested buyers another opportunity to visit.

For this property, two open houses were part of the overall relaunch strategy.

Can you help if my previous listing expired with another agent?

Yes. I work with Las Vegas homeowners whose listings expired or failed to sell.

I will review what happened, study the competition, examine the previous marketing and explain what I would change. That does not mean criticizing the previous agent. It means making an honest plan based on the current market.

Is Your Las Vegas Listing Expired or Sitting on the Market?

If your property has been on the market without receiving the right offer, do not assume nobody wants it.

The price, presentation, positioning or exposure may need to change.

I will personally review your previous listing, current competition and likely buyer audience. Then I will give you a clear plan for relaunching the property.

There is no pressure and no generic presentation. Every property needs its own strategy.

Maryam Mohavvelaty, REALTOR®
Realty ONE Group | ONE LUXE
Nevada License S.189414
Phone: 702-504-6939
Email: [email protected]
Website: vegasluxurybymaryam.com

Resources and Evidence

• Property page for 10861 Trail Crest Avenue: Property details, features, neighborhood information, comparison properties and disclosures. Maryam Mohavvelaty Realty
• Zillow: Current listing facts, asking price, property size, features, photos, online views, saves and reported market time. Zillow
• Realtor.com: Current and previous MLS listing history, listing agent, market time, price history and property details. realtor.com
• Redfin: Prior MLS number, previous asking price and previous listing dates. Redfin
• Clark County Assessor: Parcel and county assessment information for 10861 Trail Crest Avenue. maps.clarkcountynv.gov
• Seller testimonial: Firsthand statement provided by the property owner concerning the previous listing experience, relaunch strategy, open houses and accepted offer.

Listing information is considered reliable but is not guaranteed. Days-on-market calculations may differ among the MLS and public real-estate websites because some platforms display only the most recent listing period rather than cumulative market exposure. Individual results vary by property, price, condition, location, competition and market conditions.